23-12-2016: Santa Claus Ride Season’s Greetings A commemorative postage stamp

The exchange of greetings amongst friends has been recorded from ancient times. Different countries and cultures have adopted their own unique ways to express affection, goodwill, gratitude and other sentiments during festivals. The celebrations of festivals serve to fulfil specific communal purpose. They offer a sense of belonging for religious, social or geographical groups, contributing to group cohesivenses. they bring an opportunity to rejoice and provide an outlet to express the innate happiness. The traditional reasons of celebrations also include entertainment which was particularly important to local communities before the advent of mass-produced entertainment. Festivals that focus on cultural or ethnic topics also seek to inform community members of their traditions;the involvement of elders sharing stories and experience provides a means for unity among families.